Social Bookmarking-an introduction

Every one of us are aware about bookmarking, it is just placing a ribbon or a strip in between the pages of a book for later retrieval. This is an era of internet where we use it widely for various purposes and also to gain knowledge. Ordinary bookmarking is just bookmarking or tagging your favorite site to the web for later retrieval. Social bookmarking involves bookmarking the site in various social bookmarking sites. You can also easily share your bookmarking with friends, specific groups or combination of both private and public. If you have ever mailed a link to a website to your friends, colleagues or relatives then you have social bookmarked without aware of it.

Social bookmarking sites helps you to find what other people are interested in also enables you to bookmark your favorite websites. The most popular or very recently added categories such as business, technology, shopping, news, blogging, sports , politics etc can be browsed easily using social bookmarking sites. Further more social bookmarking sites can be used as an intelligent search engine to find out the favorite products or the latest news. Many social bookmarking sites enable its users to bookmark with informal tags instead of browser based method.

These day’s social book marking websites are getting popular and some of them are delicious, buzz.yahoo, ask.com. The basic requirements for bookmarking are a website Url, title-related to the website, a description with two fifty characters and keywords or tags. Sites which are bookmarked initially appear at the top and as days go they are pushed downwards with the addition of new sites. But when users appreciate with good reviews the website can remain higher or at the top for a longer period of time. Usually when useful and attractive sites are bookmarked draws more attraction. It is not advisable to bookmark each and every page of the website

Bookmarking helps to get a wide exposure and share useful topics of interest with everyone. Anything from blog(s), information or resources can be shared with colleagues, friends, relatives that are helpful. Sharing the link enables to promote products or contents which in turn may be useful for people. It is an easy way to share your ideas and thoughts with social bookmarking. It provides information or news to the patrons. Altogether social bookmarking is a fascinating way to promote your favorite sites and the interesting content. It is one of the online marketing methods used widely these days.

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The online video was one of the main components that differentiated the new media from the traditional one. It is the fastest and most powerful social media tool that companies should while preparing their internet marketing and social media strategies, as its a fastest way one can convey a message that has feelings attached to it. Its effectiveness comes from the fact that the human brain employs 40% of the cortex to process video, meaning that humans are wired to scan the visual environment and are most attracted to visual stimulation. Due to its effectiveness, the online video marketing grew to become a ‘must’ for all social media strategies. Its importance first started being noticed through the huge popularity the worldwide known video sharing community: You Tube has achieved in such a short time span. Today, online video is integrated and widely used on all categories of online communities and company websites.

The use of videos on the Internet is still in a continuous and rapid growth. According to latest research issued by Nielsen Online, released yesterday:

* 137.4 million Americans watched Web video in December 2009 – an increase of 10.3 percent against the same month of 2008.

* Same viewers streamed over 10.7 billion videos during that month – an increase of 11.8 percent against the same time period a year earlier.

Although the number of streams per visitor demonstrated a relatively moderate growth, the length of the videos the users are watching online has increased on average: time spent (per viewer streaming online video) went from 13.2 percent to 193.2 minutes in December 2009.

From a social media marketing perspective, the growth registered by Nielsen Online in both the number of viewers and the videos streamed is amazing news! That is because of the various benefits brought by videos to any social media strategy or viral campaign:

1. It brings a more personal interaction between a business and its audience. The mix of visual effects and sounds makes it an effective way of capturing an audience’s attention.

2. It gives the web-users new information delivered fast and made simple. As they say: a picture is worth a 1,000 words, but when you add sound to it …it’s worth millions for your business!

3. It is more cost-effective to produce.

4. It is viral.

5. It gives the chance of increasing your brand’s recognition. Whether it is used to describe and show the functions of a product, to introduce a company, for online seminars and conferences or for advertisements, videos can be effective ways to gain recognition of your brand.

6. It drives more traffic to your website. That is either by adding a link to a website or by placing the video on search engines along with well-chosen keywords and taglines. Google gives more importance to sites with videos then the sites without video, and increases chances of ranking higher by 50%.

The still growing importance of videos on the Internet is part of the digital revolution. It offers you a way to interact in a more efficient way with your audience as well as a method of keeping them engaged with you brand. Therefore, the use of videos should be part of any social media strategy.

For example let’s have a look at a video released yesterday about the Haiti Earthquake Aftermath. It only 24 hours time it was viewed 218,660 times, it has 3,128 comments, it was mentioned on 122 blog post and it already has 290 tweets! That’s how viral and effective a video distributed online can be!

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SysComm International provides focused Internet marketing services including fully managed and highly successful search engine marketing and Social Media Marketing web

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Sorry the address should be http://www.contentspinnerpro.com/

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